CATEGORIES
The awards this year have three categories that are divided into 31 subcategories with an objective to recognise both individual and team contributions. The categories are
- Technique Awards: There are 12 subcategories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze.
- Sector Awards: There are 14 subcategories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award of Gold.
- Special Awards: These include three sets of awards. The first is the Best Campaign (Brand and Corporate). The second is a Fulcrum Masters (Consultancy & Corporate). And the third is one or two individuals for the Lifetime Achievement Award.
Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze.
This will be separate for Consultancy and Corporate.
A. Technique Awards
Need to submit Storyboard and Form
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| A1 | Best Use of Content |
| A2 | Best Use of Creativity and Innovation |
| A3 | Best Use of Event |
| A4 | Best Use of Digital |
| A5 | Best use of Integrated Communications (Must have three verticals integrated in a campaign. Various verticals are Employee Engagement/Digital/Traditional Media/Public Affairs/ Community and Advocacy) |
| A6 | Best Use of Public Affairs |
| A7 | Best Management of Crisis |
| A8 | Best Use of Internal Communications |
| A9 | Best New Product Launch |
| A10 | Best Use of Media Relations |
| A11 | Best Use of Community Outreach |
| A12 | Best Regional Campaign (only implemented in Tier 2 cities) |
B. Sector Awards
Need to submit Storyboard and Form
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| B1 | Best Hospitality and Travel Sector Campaign |
| B2 | Best Automobile Sector Campaign |
| B3 | Best Luxury Sector Campaign |
| B4 | Best Technology and Telecom Sector Campaign |
| B5 | Best Healthcare and Pharma Sector Campaign |
| B6 | Best Consumer Products and Retail Sector Campaign |
| B7 | Best Not-for-Profit and Associations Sector Campaign |
| B8 | Best Food and Beverage Sector Campaign |
| B9 | Best Entertainment and Media Sector Campaign |
| B10 | Best Banking and Financial Services Sector Campaign |
| B11 | Best Services Sector Campaign |
| B12 | Best Sports Sector Campaign |
| B13 | Best Infrastructure and Real Estate Sector Campaign |
| B14 | Best Campaign by a PSU |
D. Special AwardsThese include three subcategories that honour outstanding campaigns from Brands and Corporates. Only the Lifetime Achievement category is nominated by the Jury. |
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| D1 | Best Brand Reputation Campaign of the year |
| D2 | Best Corporate Reputation Campaign of the year |
Fulcrum MastersFulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze. This will be separate for Consultancy and Corporate.
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