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We are accepting submissions from the following countries in the Middle East and North Africa:  
Middle East: Bahrain, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Syria, the United Arab Emirates and Yemen
North Africa: Algeria, Egypt, Libya, Morocco, Sudan, Tunisia and Western Sahara.
The awards this year have two categories that are divided into 31 subcategories with an objective to recognise both individual and team contributions. The categories are
  1. Technique Awards: There are 12 subcategories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze.
  2. Sector Awards: There are 14 subcategories under this category that will be judged for outstanding campaigns in a particular sector. This will have one award of Gold.
  3. Special Awards: These include two sets of awards. The first is the Best Campaign (Brand and Corporate). The second is a Fulcrum Masters (Consultancy & Corporate).

Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze.

This will be separate for Consultancy and Corporate.

A. Technique Awards

Need to submit Storyboard and Form

A1Best Use of Content
A2Best Use of Creativity and Innovation
A3Best Use of Event
A4Best Use of Digital
A5Best use of Integrated Communications
(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement/Digital/Traditional Media/Public Affairs/ Community and Advocacy)
A6Best Use of Public Affairs
A7Best Management of Crisis
A8Best Use of Internal Communications
A9Best New Product Launch
A10Best Use of Media Relations
A11Best Use of Community Outreach
A12Best Regional Campaign (only implemented in Tier 2 cities)
 

B. Sector Awards

Need to submit Storyboard and Form

B1Best Hospitality and Travel Sector Campaign
B2Best Automobile Sector Campaign
B3Best Luxury Sector Campaign
B4Best Technology and Telecom Sector Campaign
B5Best Healthcare and Pharma Sector Campaign
B6Best Consumer Products and Retail Sector Campaign
B7Best Not-for-Profit and Associations Sector Campaign
B8Best Food and Beverage Sector Campaign
B9Best Entertainment and Media Sector Campaign
B10Best Banking and Financial Services Sector Campaign
B11Best Services Sector Campaign
B12Best Sports Sector Campaign
B13Best Infrastructure and Real Estate Sector Campaign
B14Best Campaign by a PSU
 

D. Special Awards

These include two subcategories that honour outstanding campaigns from Brands and Corporates.

Need to submit storyboard and Form for D1 and D2

 
D1Best Brand Reputation Campaign of the year
D2Best Corporate Reputation Campaign of the year

Fulcrum Masters

Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze.

This will be separate for Consultancy and Corporate.

  • To be eligible for Fulcrum Masters, a PR Firm should win at least three awards (Gold, Silver or Bronze) across any of the sub-categories of Technique.
  • To be eligible for Fulcrum Masters, a corporate organisation should win at least three awards (Gold, Silver or Bronze) across any of the sub-categories of Technique. The winning corporate organisation needs to be present at the Awards Night to collect the trophy on stage. If the corporate representative is not present, the trophy will be handed over to a representative of their partner PR firm, off-stage.
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